Bubble Paper | Sustainable Packaging Reimagined
The Challenge
Bubble Paper is an innovative eco-packaging brand with powerful values — but low consumer awareness and limited reach beyond niche B2B sectors. Our team was tasked with repositioning the brand to grow awareness, engage new audiences, and expand into direct-to-consumer channels.
The Audience
We created three rich personas based on our research:
- Jessica, a small biz owner who wants sustainable yet protective packaging for her Etsy shop
- Anna, an eco-conscious millennial frustrated by greenwashing
- Izzy, a college student constantly moving, looking for reusable, reliable packaging
These personas helped guide messaging across business and consumer channels.
The Strategy
And developed custom messaging matrices for both B2B and B2C segments, including industries like pharmaceuticals, beauty, and food & beverage. Our competitive analysis and perceptual mapping helped position Bubble Paper as the clear leader in both sustainability and product versatility.
The Campaign
We launched a multi-channel campaign built around:
The Bubble Sample Box
A tactile, curated experience for consumers to feel the product’s strength and sustainability firsthand.
The Campaign
Amazon Storefront with SEO-focused content
The Campaign
Influencer partnerships & social media engagement
The Impact
Through messaging personalization, channel planning, and creative asset development, we built a full-scale marketing strategy Bubble Paper can activate across both domestic and international markets.
Westwood Cabins | Marketing Strategy
The Client: Westwood Cabins
Collaborative Team: Strategy & Execution
Personas & Customer Insights
Linda & Robert were one of several personas that informed our content, platform, and messaging strategies.
Digital Ad Performance Audit – Vessel
We used these performance trends to recommend refreshed creative and narrowed targeting to combat ad fatigue and improve CTR.
Website Audit for Content Strategy
Audited Westwood Cabins’ site to identify high-ranking keywords and top-performing pages. Insights guided content recommendations focused on terms like “modular” and “delivery.”
Content Design for Social Media Advertising
Designed ad mockups in Canva for social media, emphasizing clear CTAs and brand-aligned visuals. Concepts supported both paid and organic engagement.
Targeted Ad Concepts by Buyer Segment
Developed social ad mockups tailored to key buyer personas (first-time homeowners, investors, and retirees). Each design reflected unique messaging and visuals to match audience needs and goals.
Client Deliverables: Final Strategy & Next Steps
Outlined final strategic recommendations for SEO improvements, ad testing, and future content development.
ROAR | Brand Strategy & Revitalization
Brand
Reframing ROAR through a fresh lens
ROAR's Beliefs
How they would define themself
Who They're Talking To
Consumer Muse
Current Feelings
Insights about the current bar scene
Why This Would Work
Insight
Bringing Together The New Idea
Overall themes
What's Missing
Filling the space
Brand Conclusion
ROAR's new direction
Coca-Cola | Social Media Analysis
Developing a Marketing Plan
Competitors
Data collection summary
Quarterly Share of Voice
Data collection summary
We Saw a Marketing Opportunity
Our goal: to increase Coca-Cola's share of voice
Influencer Alignment
Taylor Swift
Secondary Influencer
Travis Kelce
Conclusion We Reached
Results of the marketing plan
Clemson | Club Volleyball Graphics
Passion Projects: Event Graphics
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