Social Media Analysis
Developing a Marketing Plan
Competitors
Data collection summary
Quarterly Share of Voice
Data collection summary
We Saw a Marketing Opportunity
Our goal: to increase Coca-Cola's share of voice
Influencer Alignment
Taylor Swift
Secondary Influencer
Travis Kelce
Conclusion We Reached
Results of the marketing plan
Creating a Theoretical NIL Deal
Who
Rebeca Wells X Lululemon
My Team
Who helped this deal come to life
Why Lululemon
Alignment
Where We Are Going
Vision of Rebecca partnering with Lululemon
What Lululemon Expects
Deliverables
Alignment Content
Content shoot for social media you use
Photo Shoot With Rebecca
Deliverables content shoot
What We Consider
Incorporated in contract
Brand Strategy & Revitalization
Brand
Reframing ROAR through a fresh lens
ROAR's Beliefs
How they would define themself
Who They're Talking To
Consumer Muse
Current Feelings
Insights about the current bar scene
Why This Would Work
Insight
Bringing Together The New Idea
Overall themes
What's Missing
Filling the space
Brand Conclusion
ROAR's new direction
Bringing KIND Snacks To Gen Z's Attention
KIND Snacks
What Are They Promoting Now?
What Are They Promoting Now?
What Are They Promoting Now?
What Are They Promoting Now?
What Are They Promoting Now?
KIND Bar's have 5 grams of sugar, 6 grams of protein, ingredients that you can read, heart healthy almonds, and kinder to our planet & community.
Packaging Rebrand
What Are They Promoting Now?
Social Media Rebrand
Label what matters:
1 Box = 1 Act of Kindness
Research demonstrated that KIND Bars have just as much sugar as a candy bar.
Social Media Rebrand
Conclusion- In Summary
Social Media Rebrand
- Make more cohesive with the brand message
- Emphasize on who they give back to
- Make it more meaningful & personable towards Gen Z
Conclusion- In Summary
Conclusion- In Summary
Conclusion- In Summary
- Consumers are more loyal to brands that make them feel good
- Gen Zers respond better to brands that are charitable
Venue Naming Rights Proposal
Official Venue Naming Rights Partner of Madison Square Garden
Challenge: Pick a event/sports venue & assign them a new official naming rights partner
Why American Express
- Headquarters in New York, NY
- Official card of the NBA & MSG home to the NY Knicks
- Activations like a card member entrance & 40/40 club already exist with American Express
- Hold similar values: best entertainment to their cardholders & everything can be made epic
- Want card holders to share experiences
Sponsorship Implementation
- Hospitality: On-site tickets & one suite
- Period break promotion
- American Express members only entrance
- 40/40 Club and complimentary drinks
Why This Partnership Is Valuable To Madison Square Gardens
Legal
To Sum It Up
Club Volleyball Graphics
