Bubble Paper | Sustainable Packaging Reimagined
The Challenge
Bubble Paper is an innovative eco-packaging brand with powerful values — but low consumer awareness and limited reach beyond niche B2B sectors. Our team was tasked with repositioning the brand to grow awareness, engage new audiences, and expand into direct-to-consumer channels.
The Audience
We created three rich personas based on our research:
- Jessica, a small biz owner who wants sustainable yet protective packaging for her Etsy shop
- Anna, an eco-conscious millennial frustrated by greenwashing
- Izzy, a college student constantly moving, looking for reusable, reliable packaging
These personas helped guide messaging across business and consumer channels.
The Strategy
And developed custom messaging matrices for both B2B and B2C segments, including industries like pharmaceuticals, beauty, and food & beverage. Our competitive analysis and perceptual mapping helped position Bubble Paper as the clear leader in both sustainability and product versatility.
The Campaign
We launched a multi-channel campaign built around:
The Bubble Sample Box
A tactile, curated experience for consumers to feel the product’s strength and sustainability firsthand.
The Campaign
Amazon Storefront with SEO-focused content
The Campaign
Influencer partnerships & social media engagement
The Impact
Through messaging personalization, channel planning, and creative asset development, we built a full-scale marketing strategy Bubble Paper can activate across both domestic and international markets.
Creating a Theoretical NIL Deal
Who
Rebeca Wells X Lululemon
My Team
Who helped this deal come to life
Where We Are Going
Vision of Rebecca partnering with Lululemon
What Lululemon Expects
Deliverables
Alignment Content
Content shoot for social media you use
Photo Shoot With Rebecca
Deliverables content shoot
What We Consider
Incorporated in contract
ROAR | Brand Strategy & Revitalization
Brand
Reframing ROAR through a fresh lens
ROAR's Beliefs
How they would define themself
Who They're Talking To
Consumer Muse
Current Feelings
Insights about the current bar scene
Why This Would Work
Insight
Bringing Together The New Idea
Overall themes
What's Missing
Filling the space
Brand Conclusion
ROAR's new direction
Coca-Cola | Social Media Analysis
Developing a Marketing Plan
Competitors
Data collection summary
Quarterly Share of Voice
Data collection summary
We Saw a Marketing Opportunity
Our goal: to increase Coca-Cola's share of voice
Influencer Alignment
Taylor Swift
Secondary Influencer
Travis Kelce
Conclusion We Reached
Results of the marketing plan
Clemson | Club Volleyball Graphics
Passion Projects: Event Graphics
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